The intangible capital of your business is what creates value for your company, it’s what makes your customers buy, etc., but it is not in your company’s accounts.
Yet, without this intangible capital, no business can be developed.
We are going to present you 5 good reasons to precisely work it, to train to better understand it for your greater asset.
1 – Digital transformation
For some time, you have been hearing this term almost everywhere, but the digital transformation is the tree that hides the forest.
But what does it mean to digitally transform a business? To resources to robots or to automate? To all computerize? To become visible on the web?
It’s a bit of all that, depending on the companies and the industries, but the most important thing is not there. The most important thing is what to do upstream!
This requires indeed a complete and sincere reflection to rethink your company, its tools, its processes. It is a component of intangible capital that is constantly evolving. Indeed, the resulting evolution creates, immediately and in the longer term, a better appreciation, a higher value of your company.
But how can everything be done with consistency and efficiency?
By defining your goals at the strategy level, you will have a good reason to be interested in the digital transformation and to implement it in the best possible way.
2 – The strategy
Strategy is not a long-term theory, but the realization of what you want to do with your business.
In some cases, it is not easy, because you have to decide. But the more you are aware of the issues, the better you will know the situation and the choice options, the better our decision.
We simply think that it is necessary to advance, because to decide is not to impose a painful choice, but, on the contrary, it is to clear the horizon to take on actions.
Whatever the size of your business, raising awareness and sharing with your employees is always a profitable decision because it allows everyone to better understand the issues, and training is a very good vector. It is another component of your intangible capital and you are the main player in the strategy.
3 – Training
Training employees, as we have just seen, is always profitable from the moment the training or courses are related to the evolution of the company, but also to a better understanding of the internal or external changes of a company.
Everything is going very fast and we all feel a bit lost. If you do not act, your employees will be less effective, in the best case, or even unmotivated, indifferent, or worse.
Given the extent and speed of the changes taking place, it seems very important to us to keep the advantage over your competitors and it is thanks to training actions that you will federate and motivate your employees.
Human capital is another component of intangible capital. Therefore, start by making your staff, your teams, aware of what they are doing, and what they have to bring and share to be more effective and happier at work
4 – Process in the company
As we have seen above, the more you know about your environment, the more you act in a secure way.
Intangible capital is here to be approached in terms of everyday operation. But after several years of operation, how many companies raise questions on the adequacy of their offers / teams / operations?
And yet, as we have seen, everything evolves quickly and you are, in any case, brought to follow willingly or by force! Is not it more pleasant, more relevant to decide rather than to undergo?
This day-to-day operation deserves your full attention, because that’s where you’ll win or recover lost margin points.
Our approach and our training make it possible to see the concrete effects very quickly, on financial aspects, but also on the human realm.
Example: a workshop of an industrial society that did not work well, where the efficiency was poor and the staff was indifferent as to the achievement of goals.
In a few hours, after having identified the causes, we restored production visibility, re-motivated employees and allowed salespeople to better manage the schedule with their customers.
5 – Customers
For us, customers, your customers, are at the heart of your intangible capital, because without them, the durability of your business is doomed.
Except in cases where they are “forced” to pass through you, your customers generally have the choice of suppliers, service providers or subcontractors. What makes them want to continue working with you and what are their reasons for satisfaction?
We are not talking here about theory or big sentences, but about the concrete, the everyday thing.
The customer “value chain” is fundamental and your business should be focused on the best customer satisfaction possible.
Do you know how to identify it? How to improve it? How to share it within your company? How to share it with your customers? With your prospects, because your prospects will “buy” your commitments!
Here again, the training, the understanding of even the simplest issues, sharing are driving forces in your company for you, the leader, but also for all your employees.
You will quickly see the positive effects that simple but organized things can produce.
We addressed on some elements of performance, profitability and customer satisfaction of companies for whom and with whom we work.
If you have experiences to share or if you want to know more about intangible capital and all its advantages for you, we will be happy to share with you in all confidentiality.